What are Real Estate Drone Services?
Real estate marketing is an industry that is all about looks. If you want to sell a property, it needs to look at its best. Nowadays, buyers have so many options, so making the property you are looking to sell stand out is extremely important. If you’re selling a property, you’re going to need photos of the place to put online to attract attention. While many opt to go the conventional route when getting the home photographed, technology has changed the real estate marketing industry and added an option that will make your home stand above the pack: real estate drone photography.
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Real estate drone services are a great option for those looking to market their homes or property through images. For those unfamiliar, the real estate drone service uses remote-controlled flying drones that are equipped with some of the highest quality photo and video-taking capabilities on the market.
These commercial real estate drones are incredibly mobile and have a wide range of practical uses that can take your real estate marketing to the next level!
Benefits of Using Drones in Real Estate Marketing
With real estate marketing, your goal is to really show off the property. While still photos or hand-held videos help, they can’t match what real estate drone footage provides.
Real estate drone photography allows you to show off the entire outside of a property, flying above the home, showcasing an angle that other methods simply can’t. With real estate drone shots, you can have overhead angles of a property that give viewers a more concrete sense of the size and the actual look of the home.
Drone photography in real estate also allows you to showcase elements of the property you wouldn’t have been able to before. In real estate marketing, showcasing the area where a property is located presented unique challenges in the past. Now, with real estate drone videos, you can highlight not just the actual property, but the area surrounding the property.
Drones in Real Estate
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This could include things like woods and farmland in a more rural area, or shops and town centers in a more urban one. This gives potential buyers who may not be familiar with the area some insight into where the property they are buying is located and what makes the area surrounding it worth buying into. It also makes life much easier on buyers from other areas, which could expand a client base.
Another reason to implement drone photography into your real estate marketing plan is the demographic shift to a more tech-savvy generation. According to a 2020 report by the National Association of Realtors, 38% of the homebuyers in America in 2020 were millennials. This is the biggest cohort of any generation.
Homebuyers are skewing younger and embrace technology and innovation in all facets of their life, and if you want to appeal to the millennial buyers who are now the dominant group, technology is important. If you’re going to appeal to a group that was raised on the internet and a rapidly shifting technological environment, perhaps using the same methods that real estate marketers have been using for decades won’t cut it.
Drone photography in real estate is a technological adaptation that has become a rising trend in the real estate industry, so it will help when trying to appeal to the rising tech-savvy home-buying demographic. Real estate drone photography doesn’t only help show off the exterior of a home though. If you have the right operators, it can show off the interior in a unique and aesthetically pleasing way.
A tour of the interior of the home will show off the house in a way that a videographer armed with a camera simply can’t. Not even the most skilled cameraman can match the smooth gliding of a drone operated by a professional.
An interior tour of a house done with real estate drone videography will give marketers the perfect tool to showcase the entire inside of a property. Rather than having a bunch of separate pictures, one cohesive video that gives viewers a realistic sense of the house will show off the property in a modern and exciting way.
As all real estate marketers know, it is a competitive industry. Your job is to showcase your client’s property as best you can to help them sell it off at a high value. This means using every tool at your disposal, and out-marketing your competitors. Real estate drone services will help you stand out in this industry as a relatively early adaptor, which is an important step in building a brand.
According to Multiple Listing Service Statistics, homes that are displayed with an aerial shot are 68% likelier to sell. Drones are easily the most effective and inexpensive way to get these aerial shots. The cost of this service compared to the benefits of it are incomparable, as commercial real estate drone services are quite inexpensive in comparison with the value it adds.
When using drones in real estate marketing, you can’t just ask a friend who happens to have a drone they take out at the beach every now and again. You need to go to a licensed expert, someone who understands drone laws, and someone who has the industry experience to make the service worthwhile.
Hiring a Real Estate Drone Company
When it comes to using drones in real estate marketing, you need to consult professionals. At The Drone Life, we have a team of industry experts that are experienced in developing top-notch real estate marketing materials that will help properties get sold.
The Drone Life’s services come insured, with FAA Part 107 licensed operators who are extremely skilled at navigating drones above, around, and through homes. Our drones come with 4K Ultra HD video, and our editing team creates professional photos and videos that include non-copyright music. With competitively priced real estate drone services that include a variety of different options suited to different marketing needs, marketers can find a customized and cutting edge service with The Drone Life
Start Utilizing Real Estate Drone Photography
If you’re a real estate marketer who is looking to modernize your business to match the changing demographics of homebuyers, or if you’re trying to fully showcase homes and the surrounding areas in a way you can’t with handheld cameras, drone photography is for you. Real estate marketing is an industry where creativity and leveraging a property’s unique appeal will get the job done, and with real estate drone photography, marketers can ensure they showcase their client’s property in the best way possible.
